Dressing of the Palms

A Celebration of Coastal Living

November 17th thru
January 4th, 2014

Thank you to all participants and judges for the 2013 event!

Judges: St. Johns County Commissioner-Rachael Bennett; St. Johns County Cultural Council-Susan Brandenburg and St. Augustine, Ponte Vedra & the Beaches Visitors & Convention Bureau-Stacey Sather. 

2014 Winners included:
First - Creekside Restaurant - Santa's Chrmp Boat
Second - Puccinni's Pizzeria - A Warm Christmas Fireplace
Third - Modern Building Solutions - Vilano Under the Sea

Special Recognitions
Friends of Johnny Rice - The Driftwood Messiah - Special Community Recognitions
Publix Supermarket - Community Involvement Award
Ketterlinus Elementary - Howatt's 3rd Grade - Green Team - Honorable Mention
Ketterlinus Elementary - Ballinger's 2nd Grade - Dolphin Sleigh - Honorable Mention
Mojo Taco's - Mecican Surfer - Honorable Mention
Magic Beach Motel - Hop Hop the Magic Beach Carousel - Honorable Mention
The Dilbeck Family - Vilano 5K - Giving Back to the Community - Honorable Mention

Vilano Beach Main Street invites Businesses, Community Groups, Artists, Schools and Individuals to bring your talents and imagination to decorate 200 of Vilano Town Center palm trees.  Lighting and illumination of trees may be creative. 

Where are the trees!!!!!!!!!   Download the maps - 243 in six sections!

Reserve your tree now!!!!!!!  Download the Participation Agreement
return to Rainbow Shades in Vilano Beach Town Center; or email to contacts listed or mail to P.O. Box 6, 32085 with payment enclosed or pay online below)

The Reward:  Cash Prizes

raffles & more!

Awarded at Sunset Celebration - December 7th

Trees stay decorated until January 4th

Our 2013 Judges will include
an artist, elected official, & tourism representative.

Criteria -- Creativity, Theme, Artful Effect

How?  A donation of $25 will reserve your palm. If you wish to adopt more than one palm, pricing is 2/$40; 3/$60 and 4/$80. 
Non-profit organizations may participate for no cost. We want as many palms "Dressed" as possible!!!! For an additional $50 + material costs, we have voluteers who will help decorate.

When: Palms may be decorated between Nov. 17th & Dec. 5th. 

Judging: December 6th        Winners Announced: December 7th

Celebrations: Entertainment and festivities at Sunset Celebration

The Challenge with these Conditions of Participation:
Decorate the tree to promote your school, business, or creatively as you please

  • Decorations must be tied or wrapped around trees. (No nails or screws allowed. No glue; no paint or permanent markings allowed on trees)
  • Lighting may be creatively devised from solar or battery power. (Electrical outlets are not available. No extension cords are allowed.)
  • Your design must be weatherproof and maintained until the end of the event.
  • Group name identification is encouraged in the design. 

To reserve your palm, contact 
1) Linda Arnold, This email address is being protected from spambots. You need JavaScript enabled to view it.  or call 904 910-8386
2) Sallie O'Hara, This email address is being protected from spambots. You need JavaScript enabled to view it.  or call 904-540-0402
3) Tyler Fitz, This email address is being protected from spambots. You need JavaScript enabled to view it.  or call 904-460-8180 at Rainbow Shades

Each Tree will be numbered and sponsors will tie a yellow ribbon around it until it is decorated. Yellow reservation ribbons may be picked up at Rainbow Shades.  


This event is sponsored by Vilano Beach Main Street (a 501(C)(3) Not for profit Corporation with proceeds benefitting improvements for Vilano Beach Town Center & surrounding area. 

This year we are inviting additional Sponsors at levels listed below:


Click here to fill out the Registration Form

Pay for your palm below:

Fill out Sponsor Name


Sponsor Name

Select your Palm


Don't know how to decorate a palm tree......no problem!

See last year's samples in our North Shore News editions.

 2012 winners included:

1.  S.S. Vilano -- Modern Building Solutions
2.  Shrimp Boats Are a Coming, There's Dancing Tonight 
      -- Creekside Dinery and Saltwater Cowboys
3.  The Tin Man, "Follow the Vilano Brick Road
      -- Magic Beach Motel and OceanView Lodge

Special Merit Award
What I Wish for People with Leukemia
      -- Mrs. Howatt's Ketterlinus Elementary Third Grade Class

Honorable Mention
1.  I love My Vilano Beach Publix -- Publix Store 1231
2.  Peacock -- The Adyton Group
3.  Down by the Seashore -- Aldrich and Ciesla Families
4.  Octopus's Garden -- Haley's Court

Additional information